MĀLAMA I KA ‘ĀINA

Hawaiians take immense pride in their unique and primal bond with nature. In fact, Hawaiians call themselves keiki o ka ‘āina, or “children of the land.” The notion and practice of mālama i ka ‘āina, meaning “to respect and care for the land”, is one of the most important pillars of Hawaiian culture.

 

The Hawaiians have embraced this symbiotic relationship with the environment for thousands of years- while nature provided them with food, clothing, housing, tools, even musical instruments and canoes, they in turn were responsible for protecting and conserving the environment and its resources through sustainable practices. Waiākea takes this responsibility seriously.

 

Our environmental initiatives include using one of the most sustainable fresh water resources in the world, using only 100% RPET bottles, utilizing low emission shipping, and actively participating in regional reforestation and other carbon offset programs- all of which have led Waiākea to be one of the first premium bottled waters and beverages in the world to be certified CarbonNeutral®.

 

Waiākea, Bottled with Mother Earth in Mind®


Our Bottle

Waiākea prides itself on using high-grade 100% RPET, or recycled polyethylene terephtalate, for all of its bottles. RPET is post-consumer recycled plastic and has incredible environmental advantages.

 

In comparison to regular or virgin plastic bottles, our 100% RPET bottles:
– Use 85% less energy to manufacture
– Use 90% less water
– Reduce carbon emissions over 90%.4

 

On top of this, we only use the highest quality RPET to make our bottles, bottles that are also BPA Free.

 

While we are proud of our achievements, Waiakea promises to strive to innovate not only our own product, but hopefully the industry as a whole.

 

Waiākea is working towards harnessing renewable bio-polymers that make for a fully recyclable and naturally biodegradable end-of-life option when it comes to our bottle.

 

4 Getting to Zero: Finding Profitable Solutions in the Waste Stream. May, 2013

SUSTAINABLY SOURCED

Waiākea’s community source is located at the eastern base of the Mauna Loa volcano in an isolated area surrounded by rich and bio-diverse forest preserves.

 

The slopes feeding our Pahoa aquifer capture over 200 inches of pure rainwater and snowmelt each year, converting into a daily sustainable yield of 435 million gallons per day (State of Hawaii Commission on Water Resource Management). 5

 

The meaning of this is significant: our source could provide enough water in a month to satisfy the amount of water that is consumed globally in a year.

 

However, Waiākea bottles less than .0001 of 1% of this.

 

Not to mention,  Waiākea uses 33% renewable energy, 25% of which is geothermal, for all of its sourcing operations. This sustainable yield and source use is integral to Hawaii’s conservation.

5 State of Hawaii Commission on Water Resource Management (2008)

REGIONAL REFORESTATION, CERTIFIED CARBONNEUTRAL®

In September of 2012 Waiākea became one of the world’s first beverages ever to be awarded CarbonNeutral® certification. This was incredibly important to us at Waiākea, and for our continued efforts to preserve Hawai’i’s ecosystem.  

 

Since its inception, Waiākea has worked diligently with The CarbonNeutral® company and Ecometrica, two of the world’s leading emissions consultants, to measure and reduce the environmental impact of both its business, and its product, to net zero.

 

After analysis was done of the significant environmental initiatives already in place for Waiākea, all the emissions relating to the company and the production of Waiākea were quantified and then further reduced to net zero through a variety of additional environmental reforms and regional reforestation programs.

 

Only companies that have employed the most stringent of environmental standards and reduced their CO2 emissions to net zero in accordance with the CarbonNeutral Protocol may carry the CarbonNeutral® stamp of approval. The CarbonNeutral Protocol is the global standard for carbon neutral certification.